Sarah Smith
2 min readJan 5, 2022

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Mass media says it needs ideas, but I think what it really wants is polarizing content to keep people distracted and scrolling.

The longer you scroll, the more ads you see. The more ads you see, the better they get at provoking your emotions. The more they provoke your emotions, the easier it is to sell you something.

It's in Zuckerberg's best interest if you completely forget about your goals, your desires, and your motivations because you read something that pissed you off on Facebook and you just had to comment.

And I think it's the same thing in every form of social media, including this one.

I don't think becoming an influencer is actually the solution to your problem. What you really want is to develop and execute your ideas, but you've decided that's off the table for some reason. Instead, you're giving yourself a massively time-consuming project to solve, one which is strictly secondary to your purposes. That sounds like a little bit of self-sabotage to me. But then again, I just came out of a three-year entrepreneurship journey only to realize that what I really wanted more than anything else was the freedom to write what I wanted--and I already had that freedom. (But I was/am intimidated by it. Thus the appeal of a time-consuming problem like trying to be a content creator!)

And, with all of that said, if you still want to be an influencer, I would say A) say polarizing things people will debate about B) allow access (or the illusion of access) to your private life C) be consistent and frequent D) like/comment/respond to a shit ton of other people's content. Don't go into it thinking about what you want to get out of having an audience, think about what that audience wants. (Hint: distraction from painful reality.)

But from the little I've read in your question, I would say that you actually want more than that. And I say go for it.

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Sarah Smith
Sarah Smith

Written by Sarah Smith

Novelist. Tarotist, poet, lazy Virgo. Nothing is real; magic is real. Writing is a way to see in the dark. sarahelainesmith.com, @braindoggies

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