I Hate Being a ‘Content Creator’
I quit
If you’re reading this, it means that you’re a Medium subscriber. And if you’re a Medium subscriber, that means that you couldn’t get enough of success porn, listicles about writing listicles, the 10 Things Everyone Gets Wrong About Genius, the struggle, the hacks, the grind.
I mean, that’s why I’m here, anyway.
At some point, I decided to sell online classes to finance my fiction writing. I released a single class with no launch, no lead-up, and was miffed when nobody signed up (except for one miracle human who somehow found my site — Jack, you’re the tops).
And thus began my long slog through the labyrinth of articles and tips and Medium screeds about how to get an audience to buy your stuff. I’ve been wandering in these woods for the last three years, and in that time, I’ve tried most of the strategies — the same strategies that will be thrust at you any time you want to grow an audience, whether that’s in the service of your business or your first book or your creepy ambitions as a thought leader: content creation.
What this means is pumping out articles, text, videos, podcasts, and whatever tangential to your business to establish you as a leader in your field. You’re supposed to “give value” and “serve” because, after a certain point, the reader is so beholden to you…
